1. What codes are used in the TV Ad?
The TV Ad used camera filters, costumes, background music, and camera movements to express the story’s goal.
2. How were the codes used in constructing the message of this TV Ad?
Camera Filters
The camera effects gave the beginning of the story a flashback vibe.
Costumes
The costumes of the characters gave the impression that the lead character is part of a wedding ceremony.
Background Music
The background music of the ad gave a soulful effect on the whole commercial as if anticipating something that will either break or make the viewers’ heart.
Camera Movements
The camera movements made the viewers anticipate how the story of the characters will end.
3. What genre is this TV Ad? What made you think so?
I think that the TV Ad is a drama because of its serious and soulful vibe.
4. Why do you think this particular TV Ad went viral?
I believe that this ad appealed to the emotion of the viewers who experienced the same fate as the lead character. This ad also appealed to the trend among the youth during the date of release.
Angelica Naces 