TV Analysis: Vow (Jollibee Commercial)

1. What codes are used in the TV Ad?

The TV Ad used camera filters, costumes, background music, and camera movements to express the story’s goal.

 

2. How were the codes used in constructing the message of this TV Ad?

Camera Filters

The camera effects gave the beginning of the story a flashback vibe.

Costumes

The costumes of the characters gave the impression that the lead character is part of a wedding ceremony.

Background Music

The background music of the ad gave a soulful effect on the whole commercial as if anticipating something that will either break or make the viewers’ heart.

Camera Movements

The camera movements made the viewers anticipate how the story of the characters will end.

 

3. What genre is this TV Ad? What made you think so?

I think that the TV Ad is a drama because of its serious and soulful vibe.

 

4. Why do you think this particular TV Ad went viral?

I believe that this ad appealed to the emotion of the viewers who experienced the same fate as the lead character. This ad also appealed to the trend among the youth during the date of release.

Shot Angles / Basic Camera Shots Activity

Analyzing Media Messages

Fallacies

 

Ad Hominem

Attacking your opponent’s character or personal traits instead of engaging with their argument.

Example: You are having a debate with a friend regarding politics, then in the
middle of your discourse, she pointed out your flaws and insecurities to distract
you from the real argument.

 

Strawman

Misrepresenting someone’s argument to make it easier to attack.

Example:

 

Loaded Question

Asking a question that has an assumption built to it so that it can’t be answered without appearing guilty.

Example:

 

Begging the Question

A circular argument in which the conclusion is included in the premise.

Example:

 

Black-or-White

Where two alternative states are represented as the only possibilities,  when in fact more possibilities exist.

Example: Most Scientians say: “It’s UP or I won’t go to college”, when in fact
there are more universities that offer the same quality of education.

 

Slippery Slope

Asserting that if we allow A to happen, then Z will consequently happen too, therefore A should not happen.

Example:

 

Burden of Proof

Saying that the burden of proof lies not with the person making the claim, but with someone else to disprove.

Example: In group conversations, some of your friends will not buy your story and say: “Patunayan mo nga?”

 

Composition/ Division

Assuming that what’s true about one part of something has to be applied to all, or other, parts of it.

Example: Parents and grandparents alike, it is their characteristic to compare
their experiences from our experiences and would most often say: “Kami
nga noon, nabuhay ng walang gadgets, bakit kayo?”

 

Bandwagon

Appealing to popularity or the fact that many people do something as an attempted form of validation.

Example: My friends and I often eat on fast food restaurants, since most of my
friends are ordering while I sit there waiting, I usually end up eating as well.

 

Appealing to Emotion

Manipulating an emotional response in place of a valid or compelling argument.

Example: Indigenous people from the mountains often go to Manila before
Christmas and beg for alms, they would bring their babies with them while
begging to receive sympathy from others.

What are the effects of Media to the Filipino Youth?

Technology has made our lives easier. From long distance connection or
conversations to the wide range of social media, indeed, technology now plays a very important role in our lives. However, as students, we are entitled of the responsibilities that we seem to have neglected due to these advances. Here are some of the effects of media to the Filipino youth:

Advantages
Disadvantages
1. Neglect of duties

Digital Poster

It may sound so simple and cliche but why do people always forget the importance of this message?

Intentional or not, everything you post may harm other people. Before posting, consider everything.

 

Why should you be a Media and Information Literate?

Nowadays, media and information play a vital role to society. From educational to entertainment, media affects not just your preference as an individual but also your lifestyle. However, as media’s power continuously grow and spread throughout the whole world, your responsibility, as a user, also increases. Therefore, as a user, you shall be knowledgeable of the characteristics one must acquire to become a responsible user of media and information. In acquiring such traits, know that it will be advantageous not just on your private life but also to the public’s. With this, what are the advantages of becoming a Media and Information Literate Individual?

First, Media and Information Literacy (MIL) develops professionalism – having the quality of a professional: actions, words, and even attitude; therefore, develops your way of thinking and acting. Second, MIL informs media and information literate individuals on their limitations. As a user, its is best to be informed of what you shall and shall not do to be able to read, analyze, evaluate, and produce information in a variety of media forms. Lastly, being a Media and Information Literate Individual teaches you to be a role model and a blessing to other people. By responsibly using media and information, you inform others and bless them with knowledge you acquired from other media and information literate individuals that served as an example to you as well.

Media and Information Literacy involves not just you as an individual, but also the society helping your voice be heard. Being a media and information literate individual might not be the most exciting experience for you given that you have limitations and boundaries stopping you from expressing what’s going on your head. However, isn’t it going to be the most fulfilling act to know that you were able to share your knowledge to the society the proper way?

 

 

REFLECTION: 3 ‘Di-Gaanong Ginagamit na Salitang Filipino

Modernization is coming our way and people want nothing but to follow the trend. As modernization advances, many factors are being affected on a country – one, being Language. From the poetic and deep Filipino words to Jeje and Bekimon now heard on the different places of the Philippines, you can notice how huge the change had been.The words and expressions that scares, informs, and excites our ancestors before has become meaningless to the present generation – and this is one of the effects of Modernization.

This video will introduce you to 3 Uncommonly Used Filipino Words, and I hope that it will help you understand the wonders of our own Language.

10 ‘DI-GAANONG GINAGAMIT NA SALITANG FILIPINO

Alimuong

Being the Filipino translation for the word Petrichor, this word pertains to the earthly smell that accompanies the first rain after a long period of warm, dry weather.

Petrichor sa Ingles, ang “alimuong” ay tumutukoy sa amoy na nililikha ng pagsingaw ng lupa na kadalasang nangyayari sa unang patak ng ulan matapos ang mahabang panahon ng tag-init.

 

INTRODUCTION

Good day everyone!

First of all, I would like to thank you for visiting my blog. Second, I’ll be asking for your deepest understanding on this one (lol) for I’m still learning. Lastly, feel free to share your thoughts with me, I don’t bite. Suggestions and critiques are my greatest inspirations.

Hop on and let us explore and learn new things together! I am looking forward on our adventures, explorations and friendship together! Hope we get along and enjoy each other’s company. God bless us!

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

– Benjamin Franklin